Overview

Designed a cohesive, multi-channel marketing campaign for a seasonal product launch, creating a unified visual system across email, social media, and mobile web.

Objective

Develop a visually compelling campaign that promotes a spring collection while maintaining strong brand consistency across all digital touchpoints.

Approach

Focused on creating a clean, editorial-inspired visual system using consistent typography, color, and layout. Prioritized strong hierarchy, clear calls-to-action, and adaptable design elements that could scale across multiple formats.

Deliverables

• Email marketing campaign

• Social media assets (posts + stories)

• Mobile homepage design

• Campaign visual system (color, typography, layout)

Outcome

Created a cohesive campaign that translates seamlessly across platforms, reinforcing brand identity while supporting promotional and engagement goals.